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Pay per click (PPC) is an Internet advertising model used on websites, where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Cost per click (CPC) is the sum paid by an advertiser to search engines and other Internet publishers for a single click on their advertisement which directs one visitor to the advertiser?s website.
In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, that provides purchase opportunities wherever people may be surfing.
It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser?s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.
The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.
We offer Pay Per Click (PPC) advertising and consulting services as part of our comprehensive Search Engine marketing & optimization services. Having our operations center in India, we offer great cost advantage as compared other PPC management companies and consultant firms to US & UK markets. We are a Google Adwords Certified Company with expertise in PPC management.
We are one of the trusted names in PPC Services India. Being an important marketing tool as well as costly, managing your PPC advertising should be imperative to generate maximum ROI for your money. Our PPC management Services will not leave you disappointed with regard to generating maximum return on investment for your money.
Being a leading PPC management firm in India, Gabblet Services always strives to achieve effective online advertising of your business and generate maximum traffic. We at Gabblet Services, with our experience in PPC services would help you achieve maximum ROI for your PPC campaign to start driving qualified prospects to your website.
Unlike other PPC companies in India, we have the required expertise in PPC services India for setting up your campaign both on Google AdWords and Overture. Our team of expert consultant professionals is familiar with all the concepts of PPC services India and its management.
While managing your campaign, we will do the entire Keyword research specific to your industry and then carefully create keyword rich, well-targeted ads directed towards your target market. We live up to our image of one of the most popular PPC consulting firms in India by putting maximum emphasis while selecting Keywords for your ads, so as to NOT to use keywords that are not traffic generator yet still keeping your PPC campaign?s objective in mind.
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Gabblet offers Complete Internet Marketing Solutions for your online business. If you are really concerned about SEO Agency India and other details, you are welcome to the SEO Firm India site.
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