Google Adwords PPC ? The Pros and Cons | First Capital Internet ...

Choosing to use Google Adwords PPC as an internet marketing solution has its advantages and disadvantages. For some it proves to be a profitable advertising method, for others, a not so profitable endeavor. In order to get the most out of a Google PPC campaign, let?s review the Pros and Cons.

Pros of Google Adwords PPC

• Has the ability to provide 1st page exposure in either the first 3 center page positions, along the side and even on the bottom of the page. This is beneficial especially to online businesses that are just starting out and are competing against already established online competitors.

• Allows businesses to control the demographics, location, days of the week and times ads are displayed online.
• Google Adwords PPC provides the tools needed to determine the keywords, traffic and competition levels of relevant keywords.
• Google Adwords is also beneficial to search engine optimization (SEO) as it provides valuable keyword research results.
• Campaigns can be started or stopped at any time.
• Control the advertising budget by choosing the keywords that meet budgetary needs.
• Test keywords and ad?s through campaign testing. A click through rate, determined by impressions and number of times an ad was clicked, will help to determine the keywords and ad?s that were most productive.
• Google reports that utilizing a PPC campaign in conjunction with organic search engine results will help to improve website traffic by 50% or more.

Cons of Google Adwords PPC

• With popularity and the need to be seen in the first 3 positions of search engine result placement come price. The cost of running an effective PPC campaign may become pricey, and therefore businesses that are competing against already established online businesses, with cash to spend, a Google Adwords PPC campaign may not be effective or affordable.
• Unfortunately there are businesses that operate using unethical practices, and while understanding the cost of advertising, will click on PPC ads in order to break the bank of competitors. There are also those that click through PPC keywords for solicitation purposes.
• One con, that may be going away in the near future, is the technique of using misleading ads to direct traffic to their site. Businesses will use the name of a competitor as a keyword, to which the ad is then directed to their site, and not that of the competitor. PC World reports that Google has recently been found responsible for those that use misleading ads and will most likely tighten the reigns on this practice.

Businesses that are starting an online presence realize how important driving traffic to their site is to their bottom line. An internet marketing strategy that incorporates social media, SEO, content marketing and PPC advertising has been proven to improve a sites search engine results placement.

Google Pay Per Click advertising may not be right for every business, however it is important to weigh the pros and cons and decide before making a decision.

If you are interested in Google PPC advertising contact us today.

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First Capital Internet Marketing Consultants LLC provides valuable internet marketing and social media solutions that are designed to improve search engine rankings, visitors and return on investment. This entry was posted in Content Marketing, First Capital Internet Marketing LLC, Google PPC, Internet Marketing, Internet Marketing Solutions, Online Marketing, Search Engine Optimization (SEO) and tagged Content Marketing, First Capital Internet Marketing Consultants, Google Adwords PPC, Internet Marketing, Internet Marketing Solutions. Bookmark the permalink.

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