FOOD and drink wholesaler Booker has introduced a new Euro Shopper Energy Chocolate bar.
The bar gives profit on return of 30% for each bar at its price-marked rate of 35p ? the same price as Booker?s Euro Shopper energy drink.
The packaging has been developed to look the same as the Euro Shopper Energy Drink, to help shoppers identify it as being part of the same range of energy products. The bar has a flavoured truffle layer that tastes like the drink, says the firm.
Steve Fox, sales director ? retail, said he thought the Energy Chocolate will be as popular as the Energy Drink.
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